Blog · Founder · Soddy Daisy, Tennessee

William Roush

I've been writing software professionally since 2003, and I run RoushTech, the engineering firm behind Raptify. Full-stack, networking, security, infrastructure: I wear a lot of hats, and I like it that way.

Raptify exists because of work that came before it. My team built an A/B testing platform for Shopify stores end to end, including the script that embeds on storefronts, and I spent too many weeks proving to merchants that the slowdown they felt was not us, without a shred of historical data to point at. I got tired of solving that mystery by hand, so I built the tool that solves it by default.

Find me

• GitHub: StrangeWill
• LinkedIn: williamroush
• RoushTech: roushtech.net

1 post by William Roush

• July 16, 2026 The script that got blamed Before Raptify, my team built an entire A/B testing platform for Shopify stores. Once in a while, a store felt slow and sometimes we'd catch the blame. Rare, but never cheap: proving a negative with no data is miserable.